Immergency: immersive, data-driven experiences to spin up citizens for Net Zero

Find Similar History 35 Claim Ownership Request Data Change Add Favourite

Title
Immergency: immersive, data-driven experiences to spin up citizens for Net Zero

CoPED ID
742ea568-7e57-463e-9cfd-0b7742363b64

Status
Closed


Value
£61,540

Start Date
Jan. 1, 2022

End Date
March 30, 2022

Description

More Like This


Immergency aims to be the UK's first escape room for promoting climate action. Communications about climate change and Net Zero targets are becoming ubiquitous (e.g. movies, marketing, news) but there is still a notable lack of participatory opportunities.

The project will test how the design of our physical, immersive team game and experience can empower the public to actively engage in the pursuit of Net Zero. The project will explore how the game experience can provide players with clarity and get them truly excited about the lifestyle changes that they can make and the opportunities that tackling the climate crisis represents.

During this project, the team will user-test the low cost prototyping elements of the game and will generate validated ideas for the design of the full-scale game experience, ideas that ensure:

* that it can be fun to learn about the climate (e.g. a safe-space and immersive features such as generating own power, feeling the heat increase in the room, while learning and implementing the most impactful solutions)
* that the experience can be successful at engaging players in taking climate action (e.g. a whole user experience, before and after the game, that is effective at conveying key messages and results in longer term information retention and lifestyle changes from players)

Saskey Limited LEAD_ORG
Saskey Limited PARTICIPANT_ORG

Subjects by relevance
  1. Climate changes
  2. Effects (results)
  3. Climate
  4. Success
  5. Learning
  6. Lifestyle
  7. Interaction

Extracted key phrases
  1. Scale game experience
  2. Immersive team game
  3. User experience
  4. Climate change
  5. Net Zero
  6. Immergency
  7. Climate action
  8. Immersive feature
  9. Net Zero target
  10. Climate crisis
  11. E.g. movie
  12. Escape room
  13. Low cost prototyping element
  14. Lifestyle change
  15. Data

Related Pages

UKRI project entry

UK Project Locations