Title
StyleSwap Funding

CoPED ID
35efa574-24a6-4eaa-94ba-7ad0bda9c5c8

Status
Closed


Value
£496,874

Start Date
Sept. 30, 2020

End Date
June 29, 2021

Description

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London Style Network (StyleSwap), partnering with Aston University, is a rapidly growing UK-based SME that was founded by Josephine Waddington, George Vogiatzis, and Rob Darwin.StyleSwap is addressing the £140M worth of textile waste that goes to landfills every year' (Wrap, 2018).

People buying 'new' fashion means shorter product life cycles, higher carbon emissions, and the harsh environmental impact of deadly toxins, washing, and excessive water consumption (Wrap, 2018).

StyleSwap's AI-driven buying and selling social community for pre-loved fashion is solving a global need to redistribute second-hand fashion. It captures users' sizes, shapes, and style details, and matches them to products, profiles, and others of a similar size or shape.

London Style Network Ltd LEAD_ORG
London Style Network Ltd PARTICIPANT_ORG
Aston University PARTICIPANT_ORG

Subjects by relevance
  1. Fashion
  2. Emissions
  3. Clothes
  4. Sustainable development
  5. Textiles
  6. Textile waste
  7. Clothing industry
  8. Product life cycle
  9. Wastes
  10. Consumer behaviour

Extracted key phrases
  1. StyleSwap
  2. London Style Network
  3. Short product life cycle
  4. Aston University
  5. Pound;140 M worth
  6. Loved fashion
  7. Hand fashion
  8. Excessive water consumption
  9. Harsh environmental impact
  10. Rob Darwin
  11. High carbon emission
  12. George Vogiatzis
  13. Josephine Waddington
  14. Wrap

Related Pages

UKRI project entry

UK Project Locations