History of changes to: MediaGamma's DYnamic PRicing & INventory ALlocation (DYPRINAL)
Date Action Change(s) User
Feb. 13, 2024, 4:20 p.m. Created 43 [{"model": "core.projectfund", "pk": 68029, "fields": {"project": 16289, "organisation": 11073, "amount": 100001, "start_date": "2014-10-01", "end_date": "2015-09-30", "raw_data": 189806}}]
Jan. 30, 2024, 4:26 p.m. Created 43 [{"model": "core.projectfund", "pk": 60849, "fields": {"project": 16289, "organisation": 11073, "amount": 100001, "start_date": "2014-10-01", "end_date": "2015-09-30", "raw_data": 171484}}]
Jan. 2, 2024, 4:16 p.m. Created 43 [{"model": "core.projectfund", "pk": 53709, "fields": {"project": 16289, "organisation": 11073, "amount": 100001, "start_date": "2014-10-01", "end_date": "2015-09-30", "raw_data": 144386}}]
Dec. 5, 2023, 4:25 p.m. Created 43 [{"model": "core.projectfund", "pk": 46452, "fields": {"project": 16289, "organisation": 11073, "amount": 100001, "start_date": "2014-09-30", "end_date": "2015-09-29", "raw_data": 126568}}]
Nov. 27, 2023, 2:16 p.m. Added 35 {"external_links": []}
Nov. 21, 2023, 4:44 p.m. Created 43 [{"model": "core.projectfund", "pk": 39195, "fields": {"project": 16289, "organisation": 11073, "amount": 100001, "start_date": "2014-09-30", "end_date": "2015-09-29", "raw_data": 83354}}]
Nov. 21, 2023, 4:44 p.m. Created 41 [{"model": "core.projectorganisation", "pk": 118989, "fields": {"project": 16289, "organisation": 20533, "role": "PARTICIPANT_ORG"}}]
Nov. 21, 2023, 4:44 p.m. Created 41 [{"model": "core.projectorganisation", "pk": 118988, "fields": {"project": 16289, "organisation": 20533, "role": "LEAD_ORG"}}]
Nov. 21, 2023, 4:44 p.m. Created 40 [{"model": "core.projectperson", "pk": 74871, "fields": {"project": 16289, "person": 22294, "role": "PM_PER"}}]
Nov. 20, 2023, 2:06 p.m. Updated 35 {"title": ["", "MediaGamma's DYnamic PRicing & INventory ALlocation (DYPRINAL)"], "description": ["", "\nMediaGamma is an advertising technology company that operates the world\u2019s first automated\nfutures ad exchange for online display advertising, guaranteeing future ad placements.\nThe DYnamic PRicing & INventory ALlocation (DYPRINAL) project will create an\nautomated online ad inventory pricing and allocation tool, assisting web and mobile\npublishers to better monetise their display ad inventories - much like how airline companies\nprice and sell their tickets as they know how many to sell in advance and how many to reserve\nuntil just before take-off to maximise revenue.\nThe transition to online has been tough for both traditional print and \u201cnative\u201d web-only\npublishers: The New York Times Co.\u2019s digital advertising revenues decreased 3% in Q3 2013\nwhilst its print circulation continues to decline. The latest figures from The Tribune Co. and\nTime Inc. tell a similar story. Publishers have unsuccessfully tried to transplant the traditional\nprint ad sales model into the online space by pre-selling ad space for a fixed price.\nIn parallel there has been a technology revolution in how online display ads are sold. The\ndemand for automation and optimisation have been the key drivers in the adoption of real\ntime bidding (RTB), which mimics stock spot exchanges and uses computer algorithms to\nautomatically buy ads instantly via an auction mechanism between buyers (advertisers) and\nsellers (publishers).\nDespite the strong growth of real time display ad spot exchanges, RTB technology is a last\nminute (\u201cdistressed\u201d) sale and thus only cheap remnant inventory that publishers could not\notherwise sell in advance via phone negotiations is sold. However, within the last year, this\nautomated technology is starting to be applied to the better quality, pre-sold inventory and is\nset to dominate digital ad trading. Publishers are now facing the challenge of knowing how to\nallocate and price their ad inventory between the pre-sold and RTB (spot) markets, a problem\nDYPRINAL aims to solve.\n\n"], "extra_text": ["", "\n\n\n\n"], "status": ["", "Closed"]}
Nov. 20, 2023, 2:06 p.m. Added 35 {"external_links": [63493]}
Nov. 20, 2023, 2:06 p.m. Created 35 [{"model": "core.project", "pk": 16289, "fields": {"owner": null, "is_locked": false, "coped_id": "8eb8edfb-e0a0-4e8b-8e1d-29b5d1a3193e", "title": "", "description": "", "extra_text": "", "status": "", "start": null, "end": null, "raw_data": 83337, "created": "2023-11-20T14:01:48.020Z", "modified": "2023-11-20T14:01:48.020Z", "external_links": []}}]