History of changes to: Flow.City - Novel Digital Signage Big Data Solution for High Street Retail
Date Action Change(s) User
Feb. 13, 2024, 4:20 p.m. Created 43 [{"model": "core.projectfund", "pk": 68022, "fields": {"project": 16282, "organisation": 11073, "amount": 249996, "start_date": "2015-10-01", "end_date": "2017-03-31", "raw_data": 189799}}]
Jan. 30, 2024, 4:26 p.m. Created 43 [{"model": "core.projectfund", "pk": 60842, "fields": {"project": 16282, "organisation": 11073, "amount": 249996, "start_date": "2015-10-01", "end_date": "2017-03-31", "raw_data": 171475}}]
Jan. 2, 2024, 4:16 p.m. Created 43 [{"model": "core.projectfund", "pk": 53702, "fields": {"project": 16282, "organisation": 11073, "amount": 249996, "start_date": "2015-10-01", "end_date": "2017-03-31", "raw_data": 144379}}]
Dec. 5, 2023, 4:25 p.m. Created 43 [{"model": "core.projectfund", "pk": 46445, "fields": {"project": 16282, "organisation": 11073, "amount": 249996, "start_date": "2015-09-30", "end_date": "2017-03-30", "raw_data": 125534}}]
Nov. 27, 2023, 2:16 p.m. Added 35 {"external_links": []}
Nov. 21, 2023, 4:44 p.m. Created 43 [{"model": "core.projectfund", "pk": 39188, "fields": {"project": 16282, "organisation": 11073, "amount": 249996, "start_date": "2015-09-30", "end_date": "2017-03-30", "raw_data": 83347}}]
Nov. 21, 2023, 4:44 p.m. Created 41 [{"model": "core.projectorganisation", "pk": 118977, "fields": {"project": 16282, "organisation": 20539, "role": "PARTICIPANT_ORG"}}]
Nov. 21, 2023, 4:44 p.m. Created 41 [{"model": "core.projectorganisation", "pk": 118976, "fields": {"project": 16282, "organisation": 20539, "role": "LEAD_ORG"}}]
Nov. 21, 2023, 4:44 p.m. Created 40 [{"model": "core.projectperson", "pk": 74866, "fields": {"project": 16282, "person": 22298, "role": "PM_PER"}}]
Nov. 20, 2023, 2:06 p.m. Updated 35 {"title": ["", "Flow.City - Novel Digital Signage Big Data Solution for High Street Retail"], "description": ["", "\nThe UK high street is decline, 1 in 5 shops could close by 2018 , as retail operating cost is\nincreasing is at a faster rate than consumer spending (increase of 20% since 2006, compared\nto 12% ) & increasingly customers turn online for shopping. Impact on UK economy: store\nvacancy rates have doubled since 2008 (from 5% to 10%); closures of high street stores have\ntripled (from 371 closures in 2013 to 987 in 2014); & 5000 high street jobs lost in 2014.\nFor high street retailers to remain competitive & prevent dominance of online retail (growth\nof ~650% over the past 10 years, from £7.8bn in 2005to £52bn in 2015) the gap between\noperating cost & consumer spending must be closed by improving profit margins. Studies by\nExperian & McKinsey suggest that exploiting tech innovation is key to securing commercial\ngains.\nExisting solutions:\n1. Digital signage (Displays2Go, NV3 Tech). Limitations: no remote operation; inflexible - no\nreal-time adjustment of ads; campaigns must be planned ~3 months in advance & thus may be\nirrelevant/outdated upon release; no hyperlocal marketing; & no dynamic pricing or artificial\nintelligence (AI) based scheduling of content.\n2. Retail analytics (Retail Next, Experian & Nomi). Limitations: no marketing suggestions, no\ndata sharing & focus is on upselling rather than obtaining new custom.\nBoldmind Ltd seek to address the need for improved digital ad tech via development of\nFlow.City - novel digital signage with supporting big data platform & AI software.\nAdvantages over existing tech: big data exploitation generates hyperlocal insight; ad content\n& design can be altered in real-time enabling responsive marketing & dynamic prising based\non big data.\nThe potential impact of Flow.City has been shown in PoC trials which resulted in a 400%\nincrease in table bookings for Club Lounge Restaurant & a revenue increase of 22% for itsu.\nThis project will advance Flow.City from current unoptimised PoC to beta stage. Market\nlaunch is expected Q3 2017.\n\n"], "extra_text": ["", "\n\n\n\n"], "status": ["", "Closed"]}
Nov. 20, 2023, 2:06 p.m. Added 35 {"external_links": [63486]}
Nov. 20, 2023, 2:06 p.m. Created 35 [{"model": "core.project", "pk": 16282, "fields": {"owner": null, "is_locked": false, "coped_id": "42a9b215-2676-43cf-954c-7d520dba9826", "title": "", "description": "", "extra_text": "", "status": "", "start": null, "end": null, "raw_data": 83330, "created": "2023-11-20T14:01:46.676Z", "modified": "2023-11-20T14:01:46.676Z", "external_links": []}}]